Joanna Vargas

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Philosophies

People don't buy what you do, they buy why you do it. — Simon Sinek

Studio

“When I think of art I think of beauty. Beauty is the mystery of life. It is not in the eye, it is in the mind.” — Agnes Martin

 

BEAUTY BY MOTHERS,
FOR EVERYBODY.

 

 

We believe that beauty, in its many forms, ties us all together. We work to create new connections between humans. The forms our work takes are expansive, the philosophies we adhere to are constant.

Founded in 2011 by Joanna Bean Martin. 

Social

Team

AfterAll

Partners

AA-TV-LOGO

 

 

Capabilities

  • ART DIRECTION
  • BOOK DESIGN
  • BRAND IDENTITIES
  • CREATIVE DIRECTION
  • EDITORIALS
  • INTERACTIVE DESIGN
  • INTERIORS
  • NAMING
  • PACKAGING
  • PRINT DESIGN
  • STRATEGY
  • SURFACE DESIGN
  • TYPOGRAPHY

Current & Past Clients

  • Ashley Pittman
  • Campari America
  • charlotte stone
  • current/elliott
  • flavor paper
  • forever 21
  • gretchen jones
  • groundview design
  • hoffman bros.
  • joanna vargas
  • leilani music casting
  • lucas salon
  • maison ray
  • mean sandwich
  • Nike Golf
  • Nike Skateboarding
  • olio e osso
  • olive & june
  • pacific wonderland
  • palace portland
  • paloma
  • raquel allegra
  • solerno liqueur
  • sweedeedee
  • wayman robertson
  • women & whiskies
  • wilder
  • veda
Est 2007

Dispatch

New ideas, dead ideas, discover, color, share. #AfterAllStudio

Kathryn Macnaughton

WET DREAMSWEBSITE

Viviane Sassen

ROXANE IIIT'S NICE THAT

Jacqui Kenny

AGORAPHOBIC TRAVELERARTSY

Fernando Mastrangelo

DRIFTSIGHT UNSEEN

KEEP SWIMMING

Amber Vittoria

WALKING ON RAINBOWS

POLER X PEOPLE

SEEING GLASS

Sabine Marcelis

CRUSHES_AfterAll

Leah Bartholomew

SPRAY IT

Flat VernacularviaSight Unseen Insta

SETSPIRATION

fromRamon Ramos

Color Puzzle

Clara Von Zweigbergkviaareaware

Gerrit Rietveld Academie

GRADUATIONMedeina Musteikyte, Daphne Spelier and Marie Louise Gjerlev

Fantasaraxia 3D Wonderland

TRENDLAND

Merijn Hos

SUNSETHUGO & MARIE

Space Goals

HOTEL SAINT MARC PARISDIMORESTUDIO

Ke Peng & Justine Change

LEAKY LOGIC AND A FUGITIVE FISHTHISISPAPER

India Mahdavi

RED VALENTINOWEBSITE

Lindsay Kennedy

ROCKET POP FADEWEBSITE

Úna Blue

WEBSITE

Irina Kruglova

ETAPES

David Wien

FOREIGN LANUGAGESAMPERSAND GALLERY

Monica Moraru

MUSINGSWEBSITE

Camille Vivier

WEBSITE

Pale Grain

THE GOLDEN AGESHOP

Felicity Hammond

IT'S NICE THAT

Germans Ermics

Love an ombre anythingSIGHT UNSEEN

Destination: Vacation

DIMORE STUDIO

Jasmine Deporta

color / mood / yeswebsite

Inside Edition

Stephan's Head

Heading to New York

Joseph Szabo

New ideas, dead ideas, discover, color, share. #AfterAllStudio

Joanna Vargas

Joanna Vargas, a beloved New York-based spa owner and skincare guru, came to AfterAll for a much-needed brand refresh. AfterAll was first approached to reimagine the web experience but quickly came aboard to redefine the entire brand. Sophisticated and strong, Joanna Vargas herself is a force to be reckoned with, and her identity needed to match.

The new work is confident and assertive yet unmistakably feminine. By layering an iconic logotype with blushing pink and holographic foil we created a system that is fresh, vital and elevated.

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Copywriting
Crystal Meers
Photography
Skye Parrott
Development
Foamers
  • Categories
  • CREATIVE DIRECTION
  • ART DIRECTION
  • CONCEPT DEVELOPMENT
  • STRATEGY
  • BRANDING
  • TYPOGRAPHY
  • COPYWRITING
  • PACKAGING
  • PRINT
  • WEBSITE DESIGN
  • USER EXPERIENCE
  • ECOMMERCE